Visitors Bureau has named Kim Baker, 26, its marketing manager.
She oversees the bureau’s communications, consumer and trade promotions, and website, as well as directing the new Santa Monica brand marketing campaign.
Developed by the bureau staff, brand marketing consultants, business people and City officials at two “brand summits” last year, the Santa Monica
Brand “promise” is, “Santa Monica…the best way to discover L.A.; an unforgettable beach city experience filled with eye-catching people, cutting edge culture and bold innovations. It is the essence of the California lifestyle.”
Baker told the Santa Monica Daily Press, “This is a great opportunity and
I look forward to enhancing the market potential for this beautiful city, I was looking for a position that would allow me to contribute on a strategic and creative level and am thrilled that I found that opportunity at Santa Monica
“I’m very passionate about living the brand, taking it beyond just a tagline and making it something that when visitors come here, it is consistent.“ When they come across any person here, they will see consistency in the message.”
According to the Daily Press, Baker has done national advertising and marketing campaigns for Toyota, Hilton, and Oral-B. Most recently, she was the assistant manager of marketing communications for the Hilton HHonors Program.