DELL and Microsoft joined the (RED) roster this week, adding new products whose sales raise funds to fight AIDS in Africa.
According to a report issued by the Global Fund this week, total revenue generated by the sales of (RED) partners has reached $57 million.
The announcement was made by Bono, RED co-founder, Microsoft’s Bill Gates and Michael Dell this week at the World Economic Forum at Davos.
The unique (PRODUCT) RED branded Microsoft and Dell PC and printer powered by Windows Vista Ultimate (PRODUCT) RED. Dell is the exclusive partner for PCs and peripherals of (PRODUCT) RED.
Dell (PRODUCT) RED products are now available at www.dell.com/joinred and at Best Buy stores. On January 31, they will also be available through Dell in nearly 30 additional countries.
(RED), launched in 2006 by Bono and Santa Monica City Councilman Bobby Shriver is a brand designed to engage business and consumer power in the fight against AIDS in Africa. (RED) funds are at work on the ground in Rwanda, Swaziland and Ghana.
With each purchase of a RED branded Dell personal computer including Windows Vista Ultimate, Dell and Microsoft will make a combined contribution of $50 to $80 – depending on the PC purchased – to the Global Fund.
“The computer has revolutionized our lives; the (RED) Dell Microsoft partnership goes a step further with PCs which channel money to the Global Fund,” said Bono, co-founder of (RED). “It’s a truly beautiful idea – that the purchase of a stylish PC can put someone on lifesaving ARV treatment for six months.”
Dell (PRODUCT) RED products are distinguished by their vibrant red color and accents, and distinctive (PRODUCT) RED branding.
Other (RED) partners include American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola, and Hallmark, Dell and Windows. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.