Powerhouse Books and Arcana: Books on the Arts invite you to join them for @LEECLOWSBEARD, Book Launch + Celebration, today, Tuesday, July 17th 4 – 7, at Arcana

As we have previously reported, Santa Monica’s famed bookstores are now almost all in Culver City. Arcana, after more than two decades on Third Street, moved inland a couple of months ago.

Now In honor of Lee Clow, @leeclowsbeard is the first publication of Let There Be Dragons, a new multimedia studio. For four decades, Lee Clow has created and shepherded radical and iconic advertising ideas that move us emotionally. Clow has become a legend within the advertising industry and one of its most visible spokesmen. Yet his wisdom, wit, and positions on advertising, business, and life have never been compiled in a single place – until now.

A young writer named Jason Fox, previously unknown to Clow, began channeling him on Twitter with tweets that were said to have emanated from Clow’s signature beard. Day-by-day, @leeclowsbeard offered up sly and witty 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions.

Today, @leeclowsbeard boasts over 20,000 followers worldwide, along with (the real) Lee Clow’s support. Some of the most choice posts have been compiled here along with captivating photographs of Clow himself. It’s a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.

Lee Kaplan, the founder and brains of Arcana, said, “Please join us in Culver City’s Historic Helms Bakery at the new Arcana: Books on the Arts designed by Johnston Marklee in collaboration with Landlocd for refreshments, an exclusive limited “signed” edition of the @leeclowsbeard book ($ 24.95), and the chance to check out the new Let There Be Dragons mobile office designed by Jeffrey Allsbook of Standard Architecture.

8675 WASHINGTON BOULEVARD, CULVER CITY, CA 90232
SALES@ARCANABOOKS.COM 310.458.1499, MAP + DIRECTIONS