1) At the outset, survey residents.

2) Report that a majority of residents want to restore the small scale and low  key beach town that was lost in the commercial building frenzy; which began in the 1980s and has not abated.

3) Call the report “Emerging Themes,” publish it, and ignore it.

4) Hire a regiment of uber consultants, including a traffic expert    from San Francisco.

5) Rig “community workshops.”

6) Make “intensified urban form” a top priority, over the objections of residents.

7) Load Planning Commission with architects.

Oppose residents’ ballot measures.

9) Truckle to developers.

10) Spend six years on the plan.

The Council is in the midst of “endorsing” the LUCE plan. The next session is Thursday, July 1.

The special interests will be there. Residents should be there, too.

We didn’t pay attention in 1984, and got over 9 million square feet of new commercial development and traffic nightmares.