The staff report on recommended revisions in land use and circulation policies in the so-called industrial lands referred frequently to the need to achieve “jobs-housing balance.”
In addition to all the obvious advantages of such balance, it might alleviate the monstrous traffic mess the City has created, which is probably why it’s suddenly become a City priority.
Of course, it should have been a priority 20 years ago, when the City embarked on its manic economic drive, Now, unfortunately, the imbalance will be with us for the foreseeable future.
Santa Monica always attracted a certain number of tourists. They came for the same things that attracted residents – the beach, the low-key beach town airs, the idiosyncratic style – and it was all very congenial. But, in an effort to increase its revenue, City Hall decided to crank up the volume two decades ago. To that end, it created the Convention and Visitors Bureau (CVB), gave it $1 million a year, oversaw the replacement of small beachfront motels with outsized “luxury” hotels, began referring to the beach as a “visitor-serving facility,” and imposed a 12 (now 14) percent bed tax.
As the number of tourists grew, so did City revenues, traffic and low-paying, menial jobs. From the beginning, many residents have seen the increases in traffic and dead end jobs as a high price to pay for a bump in City Hall’s cash on hand, but City Hall has not listened.